
Originally Posted by
Robh
Well, I thought Subaru mentioned they were going to be priced at 24,500 msrp
(begin rant)...
Initial reports were that this car was going to come in at an amazing 18-19k, but since then the car has increased a whopping 40% in cost.on top of that the Scion variant wont have a push button start, or Nav screen, PLUS the interior *LOOKS* like the materials are cheaper in a cost cutting effort to offer a product priced below the Subaru.
Scion has a "no haggle" policy where the MSRP is the final price (or at least they did when my ex got her car. I haven't checked lately) and that's one of the reasons I was going with the Scion. I suspect the first year while they are in demand the dealers will be marking the BRZ up 2-3k above msrp to make a quick few bucks.
The conspiracy theorist in me thinks that Toyota still has been vague about the FR-S pricing is to figure out what they should set the MSRP to so they can turn the dealers a tidy profit in the first year. The fact that they finally have production cars, know what is going into them, and their parts and labor costs tell me there should have been a pricing announcement, especially in light of the fact that there are MSRP for the BRZ and the GT-86.
I think this "first 86" might be their final determination to see how interested people are in the product and will set pricing according to responce, so we should see a price release within the next week.
Bookmarks