We just got word of some breaking news regarding the Toyota FT-86 and Subaru variant. Back in October 2010 we received word the FT-86 would be badged a Scion in the USA. Today, we have further clarification that the car will be officially release as the Scion FT-S, not the FR-S. FT, which stands for "Future Toyota" makes less sense than the previous Trademark filed by Toyota called FR-S. It makes no sense to us either, but were just reporting whats been stated from recent Toyota Executive meetings! If you didn't know, Scion's are sold without rebates, and without Finance options, thus was the major decision to release the FT-S as a Scion. Toyota expects the car to retain upwards of 65% of its residual value after three years, like a Toyota should.
Mark your calendars, as previously reported, the car will debut officially as the Scion FT-S at the next NY Auto Show on April 22nd.
Further reports stated the engine would be a 2.5 liter rather than the current concept 2.0 liter, they expect the FT-S to compete with the current top sports cars in the 20-40k range. Luckily the price is still reported as lower $20k range for the Scion FT-S, and get this the Subaru model could hit upwards of $40k range! Go figure, but AWD Fans, don't retreat just yet, it sounds like an AWD model will hit production for Subaru. This decision was made because Toyota doesn't want the brands competing with each other. It was said the Scion FT-S and Subaru variant are based off a modified WRX chassis, while this sounds possible we still remain sceptic of the news. Previously it was rumored to be based off a Legacy chassis.
Production for the Scion FT-S could start in 4Q 2011, although this depends on the success of the Scion IQ which hits production in May 2011. If the iQ doesn't live up to its expectations then focus will be shifted to the Scion FT-S. Subaru's variant could also hit production at the same time, we heard the model is out of production but we couldn't get further clarification on its status.
Toyota is is starting a major Scion marketing campaign starting today. More ads will be shows on more channels which had never previously been targeted by Scion. Such as Life and Oxygen. The biggest focus will be on the drifting market, which Toyota has coined the hottest automotive market in America. As you might of expected, the FT-S will be everywhere in the drifting community.
Scion debated calling the FT-86 the FT-D for (Drift), but decided against the naming. Scion is apparently targeting Tanner Foust as their official drifter for the FT-S who currently drifts the Rockstar Scion TC.
An official Production model is in existence right now in SoCal, in the hands of select shops, namely TRD, Five Axis, 5Zigen for modification fitments and testing. Stay tuned!!