Subaru BRZ pricing starts at $24,000

[RJF]

From Jalopnik:

Tweets from the Japanese launch are offering up new insight on that half of the Subyota equation. Most specifically, pricing and options. The BRZ will reportedly start at around $24,000 and rise to $27,000 for the Limited model.

According to Twitter traffic, the BRZ will come in two levels of trim, the base-level — called, strangely, Premium — which includes navigation (yes, standard), eight-speaker audio, soft touch dash, limited-slip diff; leather-wrapped steering wheel (tilt-telescopic), shift knob and e-brake lever; six-speed manual; aluminum pedal covers and cruise control, among standard features.

The BRZ Limited model adds leather seats with Alcantara trim, fog lamps, rear deck spoiler, 17-inch rims and vented discs (16" front, 15" rear).

Naturally, that boxer-four growl comes standard on all models, but you can't tell that from the launch video.



We already know the 2,689-lb BRZ will produce identical horsepower to its Toyota GT 86/Scion FR-S cousin; that's 197 hp and 151 lb-ft using the same boxer four. That's Miata-fun stuff, right there.
The Subaru BRZ will go on sale in May 2012, with modest sales expectations of 3,000-4,000 units per year, which leads us to believe a bit of demand-pressurization might occur at the beginning of next year.

Anyone care to bet what the dealer markups might look like?

[silentheart]

I think is it only a tweet. GPS is an option. Also, almost all Subi with price tag higher than $20,000 come with 17" Aluminum rim.

[ej25ti]

vented discs? hm
LSD is standard! woot
don't care too much for navi, as long as it has an aux jack, I've been listening to the basic radio for wayyyy too long
damn why does the STI release have to be so far away

[sickstatus]

cant wait to get one.

[Cal]

24K that means a used one will be like 18K a year or two later?

[modifiedMR]

24K that means a used one will be like 18K a year or two later?

Probably 2. With such low production, even the used ones will go like hot cakes. Good luck!

[Cal]

Hellz yes! Thats my goal, unless of course the new one was a boosted sti version, then I will hang my head in shame and go plop down monies at the stealership.